Burning budget with nothing to show the board

The Situation

This $10M damage restoration company had been aggressively investing in Google Ads for months. They launched new campaigns, tested fresh targeting, and implemented every suggestion their Google rep provided. The results were consistently underwhelming.

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Leads remained inconsistent, quality was questionable, and acquisition costs kept climbing. The CMO had no clear visibility into why performance lagged or how to fix it. She spent hours in report reviews trying to reverse-engineer results while preparing for increasingly difficult board meetings with no concrete progress to present.

The Challenge

She didn't need more dashboards. She needed to modernize their entire growth marketing function, starting with Google Ads. That meant establishing clear strategy tied to actual outcomes, communicating direction and execution timelines effectively, and reporting results the board could understand and support.

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The mandate was simple: bring their growth marketing into 2025 and build a performance engine she could confidently stand behind.

What We Did

We stepped in as both strategic growth partner and tactical operator, rebuilding trust through transparency and measurable results:

• We deployed AI agents and workflows to test ad copy, location variants, keywords, and service segmentation faster than any manual team could execute. We surfaced winning combinations quickly while eliminating wasteful spend through performance-driven iteration loops.
• Landing pages were rebuilt to align tightly with job value rather than impressions or clicks. We created unique pages for fire, smoke, mold, and large-loss jobs in each core market. Our reporting simplified complex data into high-signal insights that tracked cost per job, revenue generated, and forward-looking opportunities.
• We built a repeatable growth playbook that allowed them to confidently expand into two new service areas with minimal friction.

The Outcome

• Lead volume increased 76% in the first 90 days
• Reduced Cost of Marketing <10%
• $2.4M in incremental revenue generated across optimized and expanded campaigns
• Successfully launched two additional geographic markets backed by repeatable systems
• CMO regained confidence and control, delivering results the board could rally behind

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