Starting at zero

The Situation

Penny's Restoration launched with superior equipment, experienced technicians, and ambitious growth targets. What they didn't have was time to wait for organic visibility or brand awareness campaigns to mature. Like most newly launched home services businesses, they needed revenue flowing within weeks, not quarters.

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The founder understood a fundamental truth: the fastest path to market penetration is strategic paid search combined with a conversion-optimized website. This approach would establish Penny's as the go-to restoration company in their region while generating the cash flow needed to scale operations aggressively.

The Challenge

New businesses face a critical window where every marketing dollar must perform immediately. Unlike established companies that can afford to test and iterate over months, Penny's needed a launch strategy that would capture market share from day one while building long-term brand recognition.

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The technical challenge was significant: we had to simultaneously launch Google Ads campaigns, deploy a high-converting website, and establish SEO foundations that would support future organic growth. All systems had to work together seamlessly from launch day.

What We Did

We engineered a comprehensive go-to-market strategy designed for immediate impact and sustained growth:

• ‍Paid Search Foundation: We launched targeted Google Ads campaigns focused on high-intent restoration keywords in their service area. Every ad was crafted to capture emergency restoration needs while positioning Penny's as the trusted local expert.‍
• Conversion-Optimized Website: We built a performance-driven website that prioritized conversion rate optimization and brand credibility. The site featured clear service differentiation, prominent trust signals, and conversion paths optimized for both emergency and planned restoration jobs.‍
• SEO Integration: We embedded technical and on-page SEO elements throughout the new website, creating a foundation for future organic visibility without compromising immediate conversion performance.

This integrated approach ensured every marketing channel reinforced the others, creating compound growth effects from launch day forward.

The Outcome

• 3 days to first customer acquisition
• $35,000+ in invoiced revenue within the first month
• 1,470% ROAS across all paid search campaigns
• Established immediate market presence in competitive restoration market
• Built scalable foundation for long-term organic growth
• Generated cash flow that enabled rapid equipment and staff expansion

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