Twenty years of five-star reviews, limited online visibility

The Situation

First Call Restoration represented everything right about the home services industry: two decades of exceptional service, hundreds of five-star Google reviews, and deep community trust. Mike and his team had built a restoration company that homeowners and commercial clients relied on during their most stressful moments.

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Despite this offline success, their digital presence told a different story. Technical SEO issues plagued their website, their organic visibility lagged far behind competitors, and their marketing efforts weren't generating the consistent lead flow a business of their caliber deserved.

The Challenge

Unlike newer restoration companies that needed to build credibility from scratch, First Call had earned genuine trust and recognition. The challenge was translating 20 years of offline success into dominant online visibility that would drive consistent, high-quality leads.

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We needed to fix fundamental technical issues that were preventing search engines from properly crawling and indexing their content, then leverage their established reputation to capture market share in competitive restoration keywords.

What We Did

We implemented a comprehensive SEO strategy that maximized First Call's existing advantages while fixing critical technical barriers:

• ‍Technical SEO Reconstruction: We systematically addressed crawlability and indexation issues that were preventing their website from ranking for relevant searches. This technical foundation was essential before any content or optimization efforts could succeed.
• ‍Hyper-Local Content Strategy: We developed and published service-specific, location-targeted content that captured bottom-funnel keywords. This content leveraged First Call's expertise and local knowledge to rank for the exact searches their ideal customers were conducting.‍
• Local Service Ads Integration: Recognizing that First Call's exceptional review profile would resonate strongly with prospects, we launched Local Service Ads campaigns that prominently featured their ratings and testimonials.‍
• Strategic Paid Search: We complemented organic efforts with targeted Google Ads that captured immediate opportunities while the SEO improvements gained momentum.

The Outcome

• 84% increase in monthly job starts within 6 months
• 267% growth in organic keyword rankings across target terms
• 43% reduction in overall customer acquisition costs
• Transformed 20 years of offline reputation into dominant online visibility
• Created predictable lead generation system that scales with business growth
• Established market leadership position in competitive restoration market

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