Turning 30 years of offline trust into online revenue

The Situation

This legacy plumbing business had served Santa Monica for over 30 years. Fifteen wrapped trucks acted as rolling billboards across the region, and their referral network ran deep. They had earned genuine trust offline and become a household name.

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Online, they were invisible.

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Despite decades of brand equity, their website generated virtually no traffic and zero measurable revenue. The business was ready for its next growth phase, but the digital foundation couldn't support it.

The Challenge

They weren't chasing $200 leaky faucet repairs. That work might be profitable through referrals, but it doesn't scale when you're investing in paid traffic. They needed a digital experience built to capture commercial plumbing contracts - the jobs that actually move revenue.

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They wanted to launch Google Ads campaigns targeting higher-value work, but couldn't justify sending traffic to their existing site. Traditional web agencies quoted 4+ month timelines for outdated solutions that would be behind the curve before they launched.

What We Did

We delivered a conversion-optimized, brand-aligned website in under six weeks:

• Migrated them to Webflow for speed, security, and full internal control. We developed clear service segmentation with distinct pages for commercial offerings: hydrojetting, sewer line rehabilitation, water main replacements. Each page aligned with their highest-value work and target keywords.
• AI-powered agents ran rapid feedback loops across copy, layout, and user experience, adjusting based on early engagement data. We elevated trust signals above the fold - Google reviews, response times, license numbers, insurance details, and local partnerships that prospects needed to see immediately.
• All service pages were structured to match ad intent and keyword clusters, ensuring every advertising dollar had a clear conversion path. We built a modular landing page system so their internal team could launch new campaigns without developer dependencies.

The Outcome

• Full website delivered in 6 weeks, including copy, design, and build
• Over $1 million in marketing-attributed revenue in the first 12 months
• 41% lower blended customer acquisition cost compared to previous campaigns

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